SINGAPORE – CapitaLand said it will be launching an e-commerce platform eCapitaMall and an online food ordering platform Capita3Eats to complement sales at its Singapore shopping malls, Singapore's biggest retail landlord said on Friday (May 22).
The move is aimed at driving sales for retailers during Singapore's phase one reopening of businesses and beyond, the company said.
Chris Chong, managing director of retail at CapitaLand Singapore, said: "The 'circuit breaker' has brought to the fore the importance of an omnichannel, 24/7 strategy for Singapore's retailers. As the operator of Singapore's largest mall network, we want to help our retailers reach out to more consumers and online business opportunities by leveraging the strong brand awareness of CapitaLand and the digital capabilities we have built up over the years."
Digital mall eCapitaMall will feature the merchandise of retailers, the majority of whom also operate in CapitaLand's Singapore malls. Shoppers can browse online before purchasing in-store or browse in-store before purchasing online. For online purchases, shoppers can opt for home delivery or in-store collection,
Meanwhile, with Capita3Eats (pronounced "Capita-treats"), customers will be able to opt for delivery, takeaway or dine-in. CapitaLand said it will be Singapore's first mall-operated food ordering platform.
eCapitaMall's in-store collection and CapitaRead More – Source