Business

Beyond Meat partners with supermarket Sainsbury to boost UK presence

Business

Beyond Meat said on Thursday it has rolled out its plant-based meat burger in 372 Sainsbury stores and 41 Gourmet Burger Kitchen restaurants, in a move to boost its presence in the United Kingdom.

FILE PHOTO: The booth of plant-based food company Beyond Meat at VeggieWorld fair in Beijing, China November 8, 2019. Picture taken November 8, 2019. REUTERS/Jason Lee/File Photo

01 Oct 2020 11:00PM

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REUTERS: Beyond Meat said on Thursday it has rolled out its plant-based meat burger in 372 Sainsbury stores and 41 Gourmet Burger Kitchen restaurants, in a move to boost its presence in the United Kingdom.

Demand for plant-based meat has grown as customers turn increasingly health conscious and concerned about the environmental impact of industrial animal farming.

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"The UK continues to be a crucial part of Beyond Meat's long-term growth strategy in Europe," Chief Growth Officer Chuck Muth said.

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