Amid nationwide coronavirus lockdown, four private channels decided to broadcast content free of cost

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NEW DELHI: The Indian Broadcasting Foundation said on Saturday that four of its constituents, Sony-run Sony Pal, Star India-run Star Utsav, Zee TV operated Zee Anmol, and Viacom18s Colors bouquet channel Colors Rishtey will be available to all viewers across the country for a period of two months, free of cost across all DTH and cable networks.
The decision, IBF said, was take to show that it stands firmly with the government of India in its fight against the coronavirus outbreak and comes despite the member channels facing “significant uncertainties”, given the impact on advertising revenue for the industry. “The broadcasting fraternity feels that this will provide people who are restricted to their homes, wholesome entertainment and invigorating coRead More – Source