Female design talents shine at CODEX 2018
Author: daniel fountainTue, 2018-05-15 16:11ID: 1526390079074075500
DAMMAM: Students at the College of Design at Imam Abdulrahman bin Faisal University in Dammam shone through their creative design projects which were on display on May 13-15 at the exhibition CODEX 2018.
The exhibition, which was sponsored by the Deputy Governor of the Eastern Province, Prince Ahmed bin Fahd bin Salman bin Abdulaziz, had graduates capstone projects on show to visitors, sponsors and official delegations. The exhibition had all participants from all three departments of the college: interior design, graphic design and multimedia, and industrial design.
Aroob Almazrou, winner of the excellence award in the College of Design for her capstone project, said: “I chose my project to be a sport recreation center for ladies in Dhahran City because I want to be part of the Kingdoms progress by providing the best sports experience for ladies in the Kingdom.”
“Sadaf,” the synonym of “glade” in the Asiri accent, is the name of Fatimah Alnammis project, a 3D animated center in Asir, in the south of Saudi Arabia. She said: “I have met a large number of Saudis who are passionate about filmmaking and scenario writing who dream of having a top-notch incubator that allows for the development of Saudi talents and the development of the animation and film industry across Saudi.”
Through their projects, female students focused on aspects that included covering consumer needs, filling the gaps in the market and ensuring environmental sustainability.
Fay Aljeean, a student in the recently founded department, industrial design, created a flatpack air conditioner and named it “Click.” “What makes the product different from any other AC out there is that it is light in weight, affordable, and saves energy,” she said.
The exhibit received visitors from inside and outside the Kingdom who did not hide their admiration for the presentations. “We are here to sign a memo of understanding to build a center of excellence in the campus to create 3,000 sustainable jobs for Saudi females over the next four to five years,” said Daniel Lang, senior vice president of the American company Sutherland Global Services.
“I was surprised at the number of young female talents! This is my second visit to the Kingdom after my first 25 years ago. From the minute I walked in, I saw an incredible place with amazing potential that we cant wait to cooperate with.”
“I think we are well aligned with Vision 2030, really showing that we have the talent that is going to make it happen,” said Dr. Sumayah Al-Soliman, dean of the college. “We work in getting these projects to the real world and try to link our students to sponsors that could adopt their projects and target real people who will be able to accelerate our students success.
With the CODEX exhibition we are creating a platform that gives the opportunity for more exposure, which is part of the women empowerment that also worked as a point of connection where we can take things further.”